Friday, January 28, 2005

A toast: to the rat race!

Hey everybody: drink beer, a million commercials can't be wrong. Sometimes, it feels to me like our society is paving a road to oblivion, a dead end road maintained by shortsighted voluntary wage slaves. From my tiny vantage point, drinking Budweiser, just aint very wise. It has been alleged that they kill the yeast bloom with formaldehyde. A few years ago, Bud(Un)weiser put out a shortlived commercial which staggerd me with its truth. It was during a Super Bowl and thus had a large audience. This commercial gave the con, that is beer, away and left me inspired at the sheer meataphorical truth that was laid bare before the world. The ad went as follows: (close up) Chunky woman in blue maid outfit is vacuuming a room. While shifting around sucking up all the dust, the maid inadvertantly jostles a beer bottle that happens to be in front of a rat in his glass rectangular home. The rat stops running on his wheel. The vacuum goes silent as the room darkens. Through the apartment window, we see all the lights in the city go out. The cleaning lady looks and sees that she has knocked the beer bottle and made it impossible for the rat to see the Budweiser lable. She immediately readjusts the beer bottle so the rat can see it. The rat responds by once again running on his wheel in his glass rectangular home. The vacuum comes back to noisy life and the lights in the room and city all come back on. So, there you have it, get enough humans running on wheels chasing an image based on lies, and you can power the world. Too bad it's a dead end. Alright that's it for now. Go out and celebrate. It's happy hour. A toast: to the rat race!